Since 2015 · Euless, Texas

Our Story

How a simple morning dilemma turned into a craft coffee bar right where Texans stop for fuel.

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01 · Origins

One morning choice too many.

Bassam Al-Noubani, founder of Society Coffee

“Every person who enjoys coffee deserves to enjoy the most perfect cup.”

The Society Coffee belief

02 · His philosophy

Craft coffee, on the go.

Bassam set out to build a system known for uniform, consistently high-quality craft coffee — available on the go, right from the gas station.

Gas stations are the most convenient stop of the day and welcome people from every walk of life. Putting a real coffee bar inside them meant he could share his love and knowledge of good coffee with anyone and everyone.

03 · Who we are

Raising the standard for coffee.

2015

The year Bassam started Society

1 stop

In 2015, Bassam Al-Noubani developed and introduced the concept behind Society Coffee.

As a business owner, father and coffee enthusiast, he faced the same choice most Texans face every morning: fill up the tank, or get a genuinely good cup of coffee to get through the long workday — with no time to wait in long lines for either.

No longer do you have to choose between a quick cup of coffee and a perfectly crafted one made by great baristas.

Our mission is simple: make sure every customer can enjoy a cup of good, real coffee on the go — bringing artisan, handcrafted coffee to neighborhood corners and the spaces we all share.

Fill your tank, grab your coffee

Real baristas

Handcrafting every single cup

Taste the story.

Stop by 600 N Main St in Euless, or order ahead and skip the line.

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